Asset /      Liability            Advisors

How a company goes about doing business is just as impor- tant as the services it has to offer.  The people of ALA share a common business philosophy.  The cornerstone of that philosophy is complete honesty and integrity, such that even the appearance of impropriety is unacceptable.  ALA per- sonnel are prohibited from holding seats on Boards of Directors of financial institutions due to potential conflicts of interest.  Similarly, ALA makes full disclosure of existing consulting arrangements to both potential clients and existing ones if the possibility of in-market conflicts even remotely exists.  As a member of the Institute of Management Consultants (IMC), ALA strictly adheres to the following IMC Code of Ethics: Clients   -  We will serve our clients with integrity, competence,      and objectivity.   -  We will keep client information and records of client      engagements confidential and will use proprietary           client information only with the client's permission.   -  We will not take advantage of confidential client infor-      mation for ourselves or our firms.   -  We will not allow conflicts of interest which provide a      competitive advantage to one client through our use of      confidential information from another client who is a      direct competitor without that competitor's permission. Engagement   -  We will accept only engagements for which we are      qualified by our experience and competence.   -  We will assign staff to client engagements in accord with      their experience, knowledge, and expertise.   -  We will immediately acknowledge any influences on our      objectivity to our clients and will offer to withdraw from      a consulting engagement when our objectivity or      integrity may be impaired. Fees   -  We will agree independently and in advance on the basis      for our fees and expenses and will charge fees and      expenses that are reasonable, legitimate, and commen-      surate with the services we deliver and the respon-      sibility we accept.   -  We will disclose to our clients in advance any fees or      commissions that we will receive for equipment,           supplies or services we recommend to our clients. Profession   -  We will respect the intellectual property rights of our      clients, other consulting firms, and sole practitioners and      will not use proprietary information or methodologies      without permission.   -  We will not advertise our services in a deceptive manner      and will not misrepresent the consulting profession,      consulting firms, or sole practitioners.   -   We will report violations of this Code of Ethics.

ALA Business Philosophy